Social media can have both a positive and negative impact on us. To help stay more on the positive side, remember to take breaks from using technology (such as one day or over the weekend) and try phoning instead of texting or sending an e-mail as phoning can be more personal. Read more by clicking on this link: Is Social Media Affecting Your Health.
Crisis Communications and Deutsche Bank
Crisis Communications is part of Public Relations (PR) and the below article is an interesting one to read. Three PR professionals share their take on how the crisis was handled and responded to by the Deutsche Bank. This article was shared and posted on the Public Relations Society of America’s (PRSA) Facebook page on February 15 and here is the link to the article on […]
Show Your Company Some Love
As Valentine’s Day was earlier this week, we thought that it would be fitting to write a post on showing your company some love, too. How can you do that? Below are some suggestions for places that might need a check-in to see if the current strategy is working or if changes need to be made: 1) Review your Marketing Strategy: Is your current marketing […]
Selecting a Public Relations Agency
If your company or organization is thinking about hiring an agency to assist in Public Relations, Communications or Social Media tasks and goals, consider the following things as you decide which agency to hire: 1) Does the agency reply to your inquiry and provide information within a few days? This is an important indication of how easy communication with the agency will be going forward. […]
Adding a Personal Touch to a Business’s Communications with Clients, Part 2
Building client relationships is an integral part of today’s business world. Clients will remember the personal touch of business communications from you, as their company contact, and will be more likely to return to your company and refer their friends and family based on their own experience with you and your company. In last Thursday’s post, we mentioned that A Handwritten Note adds a personal […]
Adding a Personal Touch to a Business’s Communications with Clients, Part 1
These days, many business communications take place through technology whether it be sending an e-mail to a client, posting updates on social media sites, or providing more information through a website or contact form. While all of these communication methods are part of today’s business and working environment, it is important to find ways to add a personal – and human – touch to business […]
Social Media Goals
Today is the start of a new school year for many students and with it comes new goals. With that in mind, what are the Social Media goals for your non-profit or company? Is it 40 new Facebook likes in September and 200 new Facebook likes by the end of the year? How about Social Media goals for more Instagram, Pinterest, or Twitter followers and […]
Planning Social Media Posts
How often does your non-profit organization or company post on social media? Which days and at what times do the social media posts go live? These are questions to consider and answer during the development process of a Social Media Plan. Once the Social Media Plan is put into action, it is time to see whether the days and times chosen to post content are […]
Who Is Your PR Spokesperson?
To help your company or non-profit organization be consistent in the messages it shares with its audience, it is a good idea to have a Public Relations (PR) spokesperson. Here is what a PR spokesperson can do for a company or non-profit: – The PR spokesperson is the contact person for the media to address questions to; – The PR spokesperson ensures that messaging is […]
Elements of a Crisis Communications Plan
Is your company or non-profit organization prepared in the event of a crisis occurring? Do you have a communications plan in place to know how to respond when a crisis happens? In preparing your company or non-profit’s Crisis Communications Plan, make sure to address the following: – Who will be the contact/spokesperson person during the crisis? – What will be the social media and website […]