Show Your Company Some Love
As Valentine’s Day was earlier this week, we thought that it would be fitting to write a post on showing your company some love, too. How can you do that? Below are some suggestions for places that might need a check-in to see if the current strategy is working or if changes need to be made:
1) Review your Marketing Strategy: Is your current marketing method reaching as many prospective clients and customers as it can? If yes, great! If not, take some time to think of potential solutions such as trying new advertising places either online or in traditional print media or consider hiring a marketing agency for one project to see if that makes a positive difference.
2) Take a look at your Social Media Plan: How often is your company or organization posting on social media? Are you getting lots of interaction and visits? Taking a look at where you have reached your social media goals and where improvement needs to be made to reach those goals is a great way to assess which social media platforms are working and which ones might not be the best fit.
3) Review your PR and Communications Plan: Do you know who the spokesperson is at your company in case of an emergency? It is important to know the answer to this and to be ready to reply right away for any event that might happen. So take some time to determine who would best represent your company in an emergency and decide on what information the spokesperson needs to be able to reply to media inquiries during a crisis.
Your company will thank you for taking the time to show it some love by making sure things like your Marketing Strategy, Social Media Plan, and PR and Communications Plan is up-to-date and ready to go. Business operations will run smoother at all levels by taking the time to review the above!