Who Is Your PR Spokesperson?
To help your company or non-profit organization be consistent in the messages it shares with its audience, it is a good idea to have a Public Relations (PR) spokesperson. Here is what a PR spokesperson can do for a company or non-profit:
– The PR spokesperson is the contact person for the media to address questions to;
– The PR spokesperson ensures that messaging is consistent across all social media channels and web platforms; and
– The PR spokesperson maintains communication within the company or non-profit (Internal Communication) and with customers or clients (External Communication).
Having a PR spokesperson can be one of the best steps a company or non-profit takes in making sure that messages being shared reflect the tone and brand of the company at all times and in the midst of all events.