Crisis Communications and Deutsche Bank

Crisis Communications is part of Public Relations (PR) and the below article is an interesting one to read. Three PR professionals share their take on how the crisis was handled and responded to by the Deutsche Bank.

This article was shared and posted on the Public Relations Society of America’s (PRSA) Facebook page on February 15 and here is the link to the article on the Wall Street Journal website from February 13: Crisis of the Week: Deutsche Banks Says ‘Sorry’.

Show Your Company Some Love

As Valentine’s Day was earlier this week, we thought that it would be fitting to write a post on showing your company some love, too. How can you do that? Below are some suggestions for places that might need a check-in to see if the current strategy is working or if changes need to be made:

1) Review your Marketing Strategy: Is your current marketing method reaching as many prospective clients and customers as it can? If yes, great! If not, take some time to think of potential solutions such as trying new advertising places either online or in traditional print media or consider hiring a marketing agency for one project to see if that makes a positive difference.

2) Take a look at your Social Media Plan: How often is your company or organization posting on social media? Are you getting lots of interaction and visits? Taking a look at where you have reached your social media goals and where improvement needs to be made to reach those goals is a great way to assess which social media platforms are working and which ones might not be the best fit.

3) Review your PR and Communications Plan: Do you know who the spokesperson is at your company in case of an emergency? It is important to know the answer to this and to be ready to reply right away for any event that might happen. So take some time to determine who would best represent your company in an emergency and decide on what information the spokesperson needs to be able to reply to media inquiries during a crisis.

Your company will thank you for taking the time to show it some love by making sure things like your Marketing Strategy, Social Media Plan, and PR and Communications Plan is up-to-date and ready to go. Business operations will run smoother at all levels by taking the time to review the above!

Selecting a Public Relations Agency

If your company or organization is thinking about hiring an agency to assist in Public Relations, Communications or Social Media tasks and goals, consider the following things as you decide which agency to hire:

1) Does the agency reply to your inquiry and provide information within a few days? This is an important indication of how easy communication with the agency will be going forward. If the agency replies to your inquiry within two to three days, then it shows that the agency is on top of their communications and will keep open communication throughout the work with your company.

2) What ideas does the agency bring to help your company reach its PR goals? If the agency brings new ideas and suggestions and implements them to assist your company in achieving its PR, Communications and Social Media goals, that is a strong sign that the agency is continually thinking about the best ways to share your company’s message with its audience.

3) Can the agency provide examples of work they have completed for other companies? Ask for examples of work which the agency has done for other clients and companies. That way, your company will have an idea of how the agency approaches a new project and what kind of work the agency does.

Make sure to keep the above things in mind as your company searches for and decides on which agency to select and hire to help with achieving Public Relations, Communications and Social Media goals.

Start the New Year Right by Learning to Play a Musical Instrument

The beginning of a New Year is a great time to start learning a new skill or hobby. Learning something new increases your confidence in being able to master a skill by putting in the time to practice and perfect the skill.

BG Mountain Studio invites you to start learning to play the violin or piano in 2017 in Calgary. We have lesson times available to fit your busy schedule and free parking during your music lesson time. Contact us today by phone at 403-252-0792 or send an e-mail to info@bgmountainstudio.ca to schedule your music lesson time and achieve your goal of playing a musical instrument.

Adding a Personal Touch to a Business’s Communications with Clients, Part 2

Building client relationships is an integral part of today’s business world. Clients will remember the personal touch of business communications from you, as their company contact, and will be more likely to return to your company and refer their friends and family based on their own experience with you and your company.

In last Thursday’s post, we mentioned that A Handwritten Note adds a personal touch to business communications with clients. Today, we are giving suggestions for times when it might be a good idea to write and send or give a handwritten note:

1) Life Events: If your client has a special event coming up in their life, such as a wedding, graduation, or birth, then take the time to write a handwritten note for that milestone in their life. Acknowledging the special moments in your client’s life will let your client know that you care and your client will be more likely to tell you about the event since they know you are interested in knowing how it goes.
Other life events which you may want to write a handwritten note for your client include a death of a loved one, retirement, promotion, or even the purchase of a new house.

There are many events which come up in life for which a handwritten note would be appreciated. See if you can add to the above list and surprise your client with an unexpected handwritten note to let them know that you care about what is important to them and the special milestones and events that are happening in their life!

Adding a Personal Touch to a Business’s Communications with Clients, Part 1

These days, many business communications take place through technology whether it be sending an e-mail to a client, posting updates on social media sites, or providing more information through a website or contact form. While all of these communication methods are part of today’s business and working environment, it is important to find ways to add a personal – and human – touch to business communications with clients and customers.

Consider adding these communication forms to add a more personal and human touch when interacting and communicating with your clients and customers:

1) A Handwritten Note: This is still one of the most appreciated and special gestures anyone can make. Taking the time to write a handwritten note shows the recipient that thought and planning has gone into the message. Plus, it is always nice to receive mail that you want to open and not just another bill!

2) A Phone Call: Instead of sending a tenth e-mail to a client, take out your phone and dial their number. You will find that clients appreciate the time taken to speak with them over the phone. Speaking with a client over the phone provides you with the opportunity to get to the heart of a matter and take five minutes to find the right solution instead of taking ten e-mails before knowing what it is the client is really looking for.

3) Meeting In Person: Schedule time to meet with clients and customers as often as you can and preferably at a location that is convenient for the client to meet at. If an in-person meeting is not an option due to distance, offer to set up an appointment to Skype or for a phone call. Taking the time to meet and speak with clients shows the clients that you care about getting to know them and building a professional relationship.

Clients and customers appreciate the special efforts and time which organizations and their employees take to interact with a personal and human touch. When clients know that companies and organizations take the time to talk and meet with them, then clients are more likely to have a positive experience with the organization and refer their friends and family to that organization, too.

Congratulations Rita and Ian!

All ready for Rita and Ian's wedding!

All ready for Rita and Ian’s wedding!

Barbori ready to play violin at Rita and Ian's wedding!

Barbori ready to play violin at Rita and Ian’s wedding!

Congratulations to Rita and Ian on their wedding on September25! It was a delight to play at their wedding and I wish them all the best in their life together!

Calgary’s Best Music Lessons!

BG Mountain Studio offers the best music lessons in SW Calgary! Violin and piano lessons are taught to adult students and to children 10 years of age and older. We are happy to teach beginner and intermediate students.

BG Mountain Studio is able to give music lessons that work around your schedule: lessons are available during the day, after school, and after work! There is also free parking for students when they come for their scheduled music lesson time.

If you have always wanted to learn to play the violin or piano or would like to pick up violin or piano lessons again, contact us today to sign-up! Our e-mail address is info at bgmountainstudio dot ca and our phone number is 403-252-0792.

Register today for music lessons and enjoy learning to play a musical instrument for fun and enjoyment!

Social Media Goals

Today is the start of a new school year for many students and with it comes new goals. With that in mind, what are the Social Media goals for your non-profit or company? Is it 40 new Facebook likes in September and 200 new Facebook likes by the end of the year? How about Social Media goals for more Instagram, Pinterest, or Twitter followers and Youtube subscribers?

Whatever your company or non-profit’s Social Media goals may be, it is helpful to write the goals down and create a feasible plan to reach the goals. Use the start of a new month and a new school year as a time to plan and reach Social Media goals.