Adding a Personal Touch to a Business’s Communications with Clients, Part 2

Building client relationships is an integral part of today’s business world. Clients will remember the personal touch of business communications from you, as their company contact, and will be more likely to return to your company and refer their friends and family based on their own experience with you and your company.

In last Thursday’s post, we mentioned that A Handwritten Note adds a personal touch to business communications with clients. Today, we are giving suggestions for times when it might be a good idea to write and send or give a handwritten note:

1) Life Events: If your client has a special event coming up in their life, such as a wedding, graduation, or birth, then take the time to write a handwritten note for that milestone in their life. Acknowledging the special moments in your client’s life will let your client know that you care and your client will be more likely to tell you about the event since they know you are interested in knowing how it goes.
Other life events which you may want to write a handwritten note for your client include a death of a loved one, retirement, promotion, or even the purchase of a new house.

There are many events which come up in life for which a handwritten note would be appreciated. See if you can add to the above list and surprise your client with an unexpected handwritten note to let them know that you care about what is important to them and the special milestones and events that are happening in their life!

Adding a Personal Touch to a Business’s Communications with Clients, Part 1

These days, many business communications take place through technology whether it be sending an e-mail to a client, posting updates on social media sites, or providing more information through a website or contact form. While all of these communication methods are part of today’s business and working environment, it is important to find ways to add a personal – and human – touch to business communications with clients and customers.

Consider adding these communication forms to add a more personal and human touch when interacting and communicating with your clients and customers:

1) A Handwritten Note: This is still one of the most appreciated and special gestures anyone can make. Taking the time to write a handwritten note shows the recipient that thought and planning has gone into the message. Plus, it is always nice to receive mail that you want to open and not just another bill!

2) A Phone Call: Instead of sending a tenth e-mail to a client, take out your phone and dial their number. You will find that clients appreciate the time taken to speak with them over the phone. Speaking with a client over the phone provides you with the opportunity to get to the heart of a matter and take five minutes to find the right solution instead of taking ten e-mails before knowing what it is the client is really looking for.

3) Meeting In Person: Schedule time to meet with clients and customers as often as you can and preferably at a location that is convenient for the client to meet at. If an in-person meeting is not an option due to distance, offer to set up an appointment to Skype or for a phone call. Taking the time to meet and speak with clients shows the clients that you care about getting to know them and building a professional relationship.

Clients and customers appreciate the special efforts and time which organizations and their employees take to interact with a personal and human touch. When clients know that companies and organizations take the time to talk and meet with them, then clients are more likely to have a positive experience with the organization and refer their friends and family to that organization, too.

Congratulations Rita and Ian!

All ready for Rita and Ian's wedding!

All ready for Rita and Ian’s wedding!

Barbori ready to play violin at Rita and Ian's wedding!

Barbori ready to play violin at Rita and Ian’s wedding!

Congratulations to Rita and Ian on their wedding on September25! It was a delight to play at their wedding and I wish them all the best in their life together!

Calgary’s Best Music Lessons!

BG Mountain Studio offers the best music lessons in SW Calgary! Violin and piano lessons are taught to adult students and to children 10 years of age and older. We are happy to teach beginner and intermediate students.

BG Mountain Studio is able to give music lessons that work around your schedule: lessons are available during the day, after school, and after work! There is also free parking for students when they come for their scheduled music lesson time.

If you have always wanted to learn to play the violin or piano or would like to pick up violin or piano lessons again, contact us today to sign-up! Our e-mail address is info at bgmountainstudio dot ca and our phone number is 403-252-0792.

Register today for music lessons and enjoy learning to play a musical instrument for fun and enjoyment!

Social Media Goals

Today is the start of a new school year for many students and with it comes new goals. With that in mind, what are the Social Media goals for your non-profit or company? Is it 40 new Facebook likes in September and 200 new Facebook likes by the end of the year? How about Social Media goals for more Instagram, Pinterest, or Twitter followers and Youtube subscribers?

Whatever your company or non-profit’s Social Media goals may be, it is helpful to write the goals down and create a feasible plan to reach the goals. Use the start of a new month and a new school year as a time to plan and reach Social Media goals.

Planning Social Media Posts

How often does your non-profit organization or company post on social media? Which days and at what times do the social media posts go live?

These are questions to consider and answer during the development process of a Social Media Plan. Once the Social Media Plan is put into action, it is time to see whether the days and times chosen to post content are the best times for followers interacting with the content. If followers are not interacting with posted content, then adjust your company or non-profit’s Social Media Plan accordingly.

Having a Social Media Plan which outlines the days and times for when posts go live on social media provides a basis from which to work and can be changed as you find what works best for your company or non-profit.

Congratulations Morgan and Brent!

Our congratulations goes to Morgan and Brent! They had a lovely wedding on August 13 and BG Mountain Studio was thrilled to play violin for their ceremony! Best wishes for a happy life together!

Congratulations to Morgan and Brent on their August 13 wedding!

Congratulations to Morgan and Brent on their August 13 wedding!

Barbori playing violin at a lovely wedding ceremony on August 13!

Barbori playing violin at a lovely wedding ceremony on August 13!

Who Is Your PR Spokesperson?

To help your company or non-profit organization be consistent in the messages it shares with its audience, it is a good idea to have a Public Relations (PR) spokesperson. Here is what a PR spokesperson can do for a company or non-profit:

– The PR spokesperson is the contact person for the media to address questions to;
– The PR spokesperson ensures that messaging is consistent across all social media channels and web platforms; and
– The PR spokesperson maintains communication within the company or non-profit (Internal Communication) and with customers or clients (External Communication).

Having a PR spokesperson can be one of the best steps a company or non-profit takes in making sure that messages being shared reflect the tone and brand of the company at all times and in the midst of all events.

Elements of a Crisis Communications Plan

Is your company or non-profit organization prepared in the event of a crisis occurring? Do you have a communications plan in place to know how to respond when a crisis happens? In preparing your company or non-profit’s Crisis Communications Plan, make sure to address the following:

– Who will be the contact/spokesperson person during the crisis?
– What will be the social media and website platform(s) of choice to communicate with your audience during the crisis event?
– What will be your timeline for posting content on the chosen social media and website platforms during the crisis event?

These are just a few of the points that your company or non-profit will want to consider when drafting a Crisis Communications Plan.

Please feel free to contact BG Mountain Studio by e-mail at: info at bgmountainstudio dot ca to schedule an appointment for Crisis Communications Plan preparation.

Photos from BG Mountain Studio Events

It has been a little while since our last post. Here are two photos BG Mountain Studio would like to share with you:

On May 15, 2016, Barbori graduated with her MA in Communications degree.

On May 15, 2016, Barbori graduated with her MA in Communications degree.

Group photo from the January 2016 recital of BG Mountain Studio's music students.

Group photo from the January 2016 recital of BG Mountain Studio’s music students.